Photos are a staple of social media. When commenting on a friend’s or brand’s photo, for example on Facebook or Instagram, it is a good idea to stand out, to bet on creativity and originality.

A distinctive, thoughtful comment on a photo published by a close friend or relative will really make them feel noticed and appreciated.

It is also important to remember not to offend the person who published the photo in any way with our comment. Innocent jokes or unflattering comments can offend the author of the photo and negatively affect your relationship.

Creative comments on photos can also be a clever marketing ploy, for example, if you are running a company profile or commenting on other creators’ and brands’ photos.

In today’s post, you’ll learn the benefits of publishing interesting comments on photos and I’ll give you tips on how to do it well. You will also find 40 interesting ideas for creative comments on photos on social media.

Why is it worth publishing interesting comments on photos? Benefits

Posting interesting and creative comments on photos has many benefits, which I have already briefly described in the introduction. However, I will expand on this now, because publishing beautiful comments on photos has more pluses.

There are different benefits to publishing interesting photo comments on personal profiles and different benefits to posting comments on the photos of brands or online creators. So I have divided these benefits into two separate groups.

Benefits of commenting on the photos of friends and relatives

By publishing an interesting comment on a photo of a loved one or friend, we show that they are important to us. This is evidenced by the time we have taken to come up with something creative for him or her, rather than just an ordinary comment such as “beautiful photo” or “great”. A creative comment is a kind of appreciation of the work of the author of the photo – after all, everyone, even an amateur photographer or model, likes to be appreciated. With a creative comment, we simply make the other person happy.

Advantages of publishing creative comments on the photos of brands and online creators

Publishing interesting comments from your brand’s social media profile on the profiles of other brands or online creators has a slightly different purpose and plays a different role. It can be an effective marketing strategy and increase awareness of your brand. What’s more, it is a good way to make new contacts, which is probably crucial in any business.

A thoughtful, interesting comment on a photo of a brand or an influencer’s profile can draw the attention of many people and attract many new audiences to our profile. This doesn’t mean, however, that the comment has to be a pushy advertisement – that could be counterproductive and, on top of that, upset the author of the picture.

For more tips on how to write interesting and effective comments on photos, see below.

How to write original and distinctive comments on photos? Tips

The basic characteristics of a good comment on a photo are naturalness and authenticity. The originality and creativity of the comment should come from naturalness, not from an attempt to draw attention to oneself. Of course, comments on photos published by friends and relatives should be written differently from comments on photos published by brands. So I have divided the tips into two groups.

5 tips for writing interesting comments on photos on personal accounts

In order to write an interesting comment on a photo on personal profiles, it is worth bearing in mind a few things:

  1. In order to write a nice, interesting and original comment on a photo of a loved one, you should first remember that it is the author of the photo who should feel important, not us. The comment should give pleasure to the author of the photo, and not be an attempt to draw attention to us from other people.
  2. A comment on a photo of a friend or loved one should in no way be offensive, ridiculing, ironic, or just plain unpleasant. Consider whether you would like to see such a comment under your photo.
  3. To make the comment really unique and stand out, it is worth paying attention to what makes the photo different. If you describe the details, the comment will be more sincere and thus more meaningful for the person.
  4. Avoid standard and common phrases such as “great photo” or “you look great”. These types of short, clichΓ©d comments are not interesting.
  5. It is better to be careful with comments on appearance, even if we compliment it. What we like can be a source of insecurities for the other person. In addition, comments about appearance are simply embarrassing for many people.

5 tips for creating interesting and effective comments on photos on company profiles

When writing comments on company profiles, we should also remember that it is the author of the photo who is most important and that we are only a guest.

Unfair plays to “pounce” on followers and customers are rude and will not have a positive impact on our brand image. For this reason, it is advisable to follow the tips below to effectively raise awareness of your brand with creative comments on photos on other company profiles:

  1. a comment on a photo on a brand’s or influencer’s profile should not undermine the competence or highlight the flaws of the company or creator in question,
  2. the comment on the photo should be relevant to the content the influencer wants to convey. Pay attention to whether there is a specific question at the end of the caption,
  3. it is better to avoid words like “follow me” or “see my profile”. It is annoying and, in addition, sends a clear signal that we have written a comment only to draw the attention of someone else’s followers to us,
  4. a creative comment on a brand’s photo should bring something interesting to the table – it should encourage discussion, not be a criticism or flattery of the brand.
  5. it is best to write comments on photos on profiles from complementary industries rather than competing ones. For example, a collaboration between a wedding planner and a wedding dress salon or make-up studio could be a good idea.

40 ideas for creative comments on photos

I’ll cut to the chase – below you’ll find original and creative examples of comments on photos. You can use them on Facebook, Instagram, or other social media.

Comments on photos - best ideasI have divided the examples into thematic groups. Use the ones you like as inspiration.

Creative comments for a selfie or photo of a person

  • This photo shows exactly how you are – confident, bold and poised. Congratulations to the photographer!
  • Years go by and you haven’t changed at all. Where do you get all this positive energy from?
  • This photo simply captures your character – in your eyes, there is wisdom, calmness and goodness.
  • I love this photo, it’s natural and beautiful.
  • I can’t stop looking at this picture – it captures your individuality, courage, and strength.
  • A perfect photo – it’s mysterious at the same time and on the other hand it shows that you are not afraid to be yourself.
  • You look great in every look! I love your experiments with your image.
  • How do you keep looking so perfect and have lots of energy with three kids? Give us some advice!
  • Not only beautiful, but also talented! Gorgeous artistic photo!
  • This photo is so mysterious and intriguing, I can’t take my eyes off it!
  • Your face expresses so much emotion, I love it! Your beauty, colours and light = magic!

Creative comments on your BFF’s photos

  • Dear BFF, You look amazing! I need to come to you for posing lessons πŸ˜€
  • How do you do it when you don’t pose, don’t try, and look so perfect in every photo? I love your spontaneous selfie!
  • Bold, crazy and confident – just all you!
  • You look like a star as usual! I love your genuine smile!
  • A picture like from the cover of Vogue! Stylish and chic! You rock my BFF!!! πŸ™‚
  • You look fantastic as usual, and by any chance, aren’t those my shorts? πŸ˜€
  • Hey, we were supposed to meet up, and I see you’re having a great time without me! πŸ˜€ And seriously, have fun on your trip! πŸ™‚

Cool comments on others’ holiday photos

  • I’m jealous of that Egyptian sunshine, you look great! Bring some of it with you! πŸ˜€
  • You have no mercy! With us rain and clouds and you are in a sunny paradise πŸ˜€ Beautiful!
  • Your big Greek trip looks like a dream! Have a great time!
  • You are radiant on this holiday with a beautiful genuine smile!
  • You look beautiful in those oriental patterns πŸ™‚Bring some of that orient to usπŸ™‚ !
  • Champion of express touring and climbing the highest peaks! Where are you this time? Beautiful photo πŸ™‚
  • The Spanish sun and climate are definitely doing you good, well unless it’s the Sangria
  • Beautiful beach, crystal clear water and a couple like out of a magazine. I love views like this!
  • You’ve blended in beautifully with this amazing landscape! Have a great holiday!
  • This photograph looks like a frame from some movie! Amazing place and beautiful people, have fun!
  • What a view! You always look gorgeous, but on this background, it’s just fabulous!
  • I love following the photo reports of your trips, you can capture the best moments and emotions of the people!
  • What a view! And I don’t just mean you, but also the landscape. Have a great tour!
  • What a photographic masterpiece! The landscape, the atmosphere, the emotions and you – I want more!
  • It’s a joy to watch you visit new places! Your travel photo reports are the best!
  • Beach, sunshine and drinks with palm trees – what more do you need? Be sure to get back to me when you get back!
  • I’m envious of your holiday and your tan! You look amazing! You’ll have to give me a report on your trip when you get back.

Funny comments on photos on Facebook and Instagram

  • You look too good!!!, I have to log off out of jealousy πŸ˜€
  • You have time for photo shoots, but no more time to meet your friends? Not nice πŸ˜€
  • Someone call the police, it’s illegal to look that perfect! Beautifully done dear!
  • Isn’t that my jumper by the way? But keep it, you look so much better in it πŸ˜€
  • Looking at this photo, I feel like you wanted to upset the entire female Instagram community πŸ˜€ You look great

I hope you found my tips and the examples of interesting and creative comments on photos helpful and that you will use them. πŸ™‚


Hi, my name is Marta. I am a content marketing specialist and copywriter with over 10 years of experience. On my blog I cover topics related to marketing, copywriting and blogging.

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