Do you run an account on Instagram and would like to engage your audience with interesting questions on Instastory? In my today’s post, you will find 40 examples of out-of-the-box questions on IG that you can use on your profile.
I’ve divided the questions into those that are ideal for company profiles and those that suit personal accounts.

Instagram story questions – why is it worth asking them?

Instagram story questions are an ideal way to engage your audience and friends. In addition, it is a great way to entertain your audience and keep them on your profile for longer.

Creating questions on IG has another benefit that is particularly important for companies. It enables them to get important feedback and information from their audience and customers, for example on the attractiveness of their offer, satisfaction with their customer service or the products they offer.

Instagram users love all sorts of questions, surveys and quizzes – whether they are about trivia and focused on entertainment or about more serious matters and the company’s offer.

How to create Instagram story questions?

Questions on IG can be created in four ways. This is done using the stickers available in the options for creating Stories on Instagram.

To ask an open-ended question on Stories, use the sticker called ‘Questions’. It is then the recipient’s job to complete the ‘Type something’ field themselves.

Instagram story question - open ended questionHowever, recipients are far more likely to respond to those questions where answers are given to choose from. They do not want to spend too much time answering comprehensively in whole sentences. They therefore prefer surveys and quizzes that entertain them and allow them to share their opinions much more quickly.

To engage your audience, I therefore recommend using stickers such as ‘Poll’, ‘Quiz’ or a slider with an emoticon. However, this does not mean that I advise against asking open-ended questions. These are the ones that are best suited to extracting important information from the audience, crucial especially for companies.

Instagram story questions - examplesPoll and Quiz stickers work on a similar principle – they allow the recipient to choose an answer from the options available. The difference is that, in the case of a quiz, the user receives information after giving an answer as to whether it is correct or not.

Instagram story questions - polls
With surveys, of course, there is no such thing, because all answers are correct. A survey is about finding out the viewpoint of the recipient.

The slider with the emoticon also allows you to quickly find out the viewpoint of the recipient. By moving the emoticon to the right, the user indicates how much he or she likes a certain idea (e.g. a certain product).

To create Instagram story questions, simply:

  1. go to your profile on Instagram, select the plus icon at the top and click “Story”,
  2. select a background from the gallery (photo or graphic),
  3. select the sticker icon highlighted in the screenshot below,Instagram story questions - how to make them
  4. select one of the stickers for creating questions that I described earlier, i.e. Questions, Quiz, Poll or slider with an emoticon,
  5. complete the questions and answers.

Instagram story questions – 40 ideas

I move on to lists of example questions that can be asked on Instastory. The first list with Instagram story questions is dedicated to users with business accounts, i.e. brand profiles, and the second list is dedicated to regular account users. Questions can be asked using different stickers – in some cases, open answers will work better, and in others, closed ones.

20 Instagram story questions for a brand profile:

  1. Your favourite product in our offer is:
  2. What do you think is missing from our range?
  3. Do you have comments about our shop or products? If yes, which ones?
  4. What would you improve about our shop?
  5. What competitor products do you use?
  6. Do you find our social media content attractive?
  7. How do you rate the attractiveness of our advertising?
  8. Would you recommend our products to friends?
  9. Do you find our website intuitive?
  10. What do you think of our new collection?
  11. Mark the three profiles on Instagram which you think are the most interesting
  12. What are your main considerations when shopping (e.g. price, brand, materials)?
  13. Our new collection should not lack: (list 5 things)
  14. What do you like most about our products?
  15. Do you like our pictures?
  16. In your opinion, do the photos on our website reflect the actual look of the products?
  17. How would you rate our company from 1 to 5?
  18. What do you think is our weakest point?
  19. What would make you take advantage of a competitor’s offer?
  20. What do you think is missing from the market in our industry?

20 Instagram story questions for a personal account:

  1. Your favourite song is
  2. Your favourite film?
  3. Tulips or roses?
  4. Do you have a pet? If yes, what kind of?
  5. What do you like to do in your spare time?
  6. Active recreation vs. sweet laziness?
  7. What nickname did you have as a child?
  8. What would your ideal day look like?
  9. 3 best things to do at the weekend
  10. Describe yourself using three words
  11. Summer or winter?
  12. Christmas with a Christmas tree or under palms?
  13. Would you rather give gifts or get them?
  14. Where did you spend your best holiday?
  15. Your favourite app is
  16. Who is your biggest idol?
  17. How many books a month do you read?
  18. Do you think people change?
  19. What kind of people do you avoid?
  20. Pizza or ice cream?

I hope you have been able to choose something for yourself from the above examples. You can certainly find more inspiration on Pinterest or on other blogs.

However, I think it’s best if you prepare your own questions on Instagram for your audience. After all, you know them best, so you certainly know what content they like the most. 🙂


Hi, my name is Marta. I am a content marketing specialist and copywriter with over 10 years of experience. On my blog I cover topics related to marketing, copywriting and blogging.

Write A Comment