Instagram is predominantly a visual medium, on which photos and videos mainly count. However, even on a social media platform as specific as Instagram, text is not irrelevant. An apt and concise caption or commentary on a photo or video can be the icing on the cake that determines whether a post will carry over into the world.

In my post today, you’ll find 65 examples of short captions for Instagram photos.

Why should you add short captions to your photos on IG?

Before I get to the list of examples, a few words about why it’s a good idea to add short captions to photos on Instagram. As I mentioned in the introduction, Instagram is a visual medium. Its users are mainly geared towards receiving just this type of experience, that is, seeing beautiful photos or breathtaking videos.

It is generally pointless to write long texts underneath photos on Instagram. Of course, there are some educational accounts where content plays a greater role, but even their audience prefers to receive knowledge in a condensed form. As we know, content is king, but Instagram is governed by slightly different rules than, for example, blogs.

The description for a photo on Instagram can contain a maximum of 2200 characters with spaces and 30 hashtags. Most people running lifestyle accounts add very short, or several-line captions. Slightly longer descriptions underneath photos are more common on typical business and educational accounts. However, they are rarely longer than 1,500 characters.

If the photos are the main focus of the profile, a short caption is usually sufficient.

Good caption on Instagram – what should it be like?

The caption for a photo on Instagram should first and foremost match the profile’s audience. Therefore, if you are targeting a younger audience, it is a good idea to include slogans, words and phrases that are popular with this age group. The description for a photo on IG on a profile aimed at an older audience, on the other hand, should look different and relate to the realities of their life stage. Otherwise, the message may not be well understood.

graphic 1. Short Instagram captions best ideas

There is no ready-made solution for a good caption for a photo on IG. I think the important thing is that it should be authentic, matching the photo, the time, and the moment.

65 cool captions for photos on IG – list

Below you will find a list of loose, short and fairly versatile captions for photos on Instagram. Of course, these are sample captions – not all of them will fit every photo and not all of them will certainly appeal to you either. They will also not necessarily be suitable for the age group of your audience. So use the following examples as inspiration and decide for yourself whether or not they are suitable for your profile.

  1. Summer vibes
  2. Chill
  3. Never say never
  4. Days like these
  5. Coming soon
  6. Girls just wanna have fun
  7. Dream big
  8. Fly to the dreams
  9. Monday morning
  10. Sunny days
  11. Good vibes only
  12. Like a boss
  13. Let’s get it started
  14. New look
  15. Nailed it
  16. Wild and free
  17. Get ready
  18. Yes or no
  19. Go big or go home
  20. Classic
  21. Flawless
  22. Spring mood
  23. Catch me if you can
  24. Don’t stop the party
  25. Let the party begin
  26. Free
  27. Never stop me
  28. No filter
  29. Sisterhood
  30. Things happen
  31. Going into Monday
  32. Seize the day
  33. Nothing more, nothing less
  34. Say no more
  35. Holiday
  36. Autumn
  37. But first, coffee
  38. Time to relax
  39. Life is beautiful
  40. One and only
  41. No risk, no fun
  42. Worth it
  43. Moments like this
  44. You never know
  45. Life is an adventure
  46. Family time
  47. Thug life
  48. Winter chill
  49. Saturday morning
  50. YOLO
  51. Swag
  52. Best friends ever
  53. Once in a lifetime
  54. Long long time ago
  55. Happiest
  56. Family ever after
  57. Summer glow
  58. All the feels
  59. Something new
  60. Time of my life
  61. Now or never
  62. Keepin’ it simple
  63. Day n’ night
  64. Busy time
  65. Challenge accepted

I hope you have found something for yourself among the above short Instagram captions. If not, I encourage you to also look for inspiration on other sites, as well as on Instagram itself. Keep an eye on accounts similar in theme to your own, as well as profiles that gather a similar community. Check how other creators’ audiences react to the content and photos in question and be inspired by what works for them. You will certainly get the most valuable information “at the source”.


Hi, my name is Marta. I am a content marketing specialist and copywriter with over 10 years of experience. On my blog I cover topics related to marketing, copywriting and blogging.

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