Instagram has become an essential platform for personal branding, businesses, and influencers to connect with their audience and showcase their content. However, if you’ve noticed that your Instagram reach is on the decline, you’re not alone. In this article, we’ll dig into the various reasons behind a low Instagram reach, categorizing them into three main areas: changes on the platform, user actions, and natural reasons. By understanding these factors, you can strategize and improve your Instagram reach effectively.

Why is my Instagram reach so low? I. Changes on the platform

Why is my Instagram reach so low? I. Changes on the platformInstagram is continually evolving, and these changes can significantly impact your reach. Let’s explore some of the reasons:

1. Algorithm updates

The evolving Instagram algorithm is a significant contributor to declining reach. Instagram frequently adjusts its algorithm to enhance user experiences, affecting content distribution and reach. This complex system considers factors like content prioritization, content type emphasis, engagement signals, and user behaviour analysis. To adapt to these changes, focus on creating high-quality, engaging content, actively engage with your audience, maintain a consistent posting schedule, explore Instagram’s features, and monitor analytics regularly. This proactive approach can help you navigate algorithm updates and optimize your reach on the platform.

2. Content preferences

Instagram users’ preferences are dynamic and can shift over time. When your content no longer aligns with what your audience finds interesting, your reach may naturally decrease. Currently, there’s a discernible trend towards favouring video content, particularly reels and dynamic video formats, over traditional static image posts.

To address this evolving preference for video content, consider diversifying your content strategy by incorporating videos, reels, and stories alongside your static image posts. By doing so, you can cater to a broader audience and better align with the current content trends. Additionally, crafting captivating captions, sharing informative and educational content, and staying updated on emerging trends can help keep your content fresh and appealing to your audience. Ultimately, adapting to these changing content preferences can aid in improving and sustaining your reach on Instagram.

3. Growing competition

The third significant factor contributing to a decline in Instagram reach is the relentless growth of competition on the platform. With more content creators joining Instagram, it’s becoming increasingly challenging for your posts to distinguish themselves and reach a broader audience. This heightened competition results in content saturation, attention fragmentation, and algorithmic complexities.

To navigate this competitive landscape effectively, consider niche targeting, maintain consistent branding, actively engage with your audience, explore collaboration opportunities, and prioritize the quality of your content. These strategies can help you stand out and connect with your target audience amid the growing competition on Instagram.

Why is my Instagram reach so low? – II. User actions

Why is my Instagram reach so low? - II. User actionsUser behaviour plays a significant role in determining your reach. Here are some user-related factors to consider:

1. Engagement rate

Low engagement rates, including likes, comments, and shares, can trigger Instagram’s algorithm to perceive your content as less appealing to your audience. Consequently, this can result in a decreased reach for your posts. Encouraging engagement through thought-provoking captions and interactive content is vital to improving this metric. By fostering meaningful interactions and prompting your audience to actively participate in discussions and activities related to your content, you can send positive signals to the algorithm, ultimately enhancing your reach on the platform.

2. Forbidden methods

Understanding your followers’ activity on Instagram is essential, but it’s equally vital to avoid prohibited methods that can lead to reduced reach. These tactics include follow-for-follow, follow-unfollow, and like-for-like strategies, which, although tempting, can harm your overall Instagram presence.

  1. Follow-for-Follow (F4F) involves following numerous accounts with the expectation of reciprocal follows. However, it often results in a less engaged and less relevant audience, negatively impacting your reach due to Instagram’s algorithm prioritizing engagement and relevance.
  2. Follow-Unfollow is a deceptive practice where users follow accounts, wait for them to follow back, and then unfollow them. While it may boost your follower count temporarily, it damages credibility and can lead to decreased engagement, ultimately affecting reach.
  3. Like-for-Like involves exchanging likes or engagement on posts with other users. Although it may artificially inflate engagement metrics, it doesn’t necessarily translate to genuine interest or a relevant audience. Instagram’s algorithm values authentic engagement, so using like-for-like tactics can lead to a decline in reach over time.

To maintain a healthy and authentic Instagram presence while avoiding negative consequences, focus on ethical strategies. Create high-quality content that resonates with your target audience, genuinely engage with your followers, and prioritize quality over quantity. Authenticity and engagement are critical factors that positively influence reach and long-term success on the platform.

3. Participation in support groups

Participating in support groups or online communities (for example on Facebook or Telegram), while initially seeming beneficial, can harm your Instagram reach. These groups encourage reciprocal engagement and follow-for-follow practices, which can lead to artificial and low-quality interactions that ultimately result in a reduction in your content’s reach. Instagram’s algorithm prioritizes genuine engagement, and when it detects these disingenuous practices, it may deprioritize your posts, negatively affecting your overall reach on the platform.

Low reach on Instagram – natural causes

Sometimes, a decline in reach can be attributed to natural factors beyond your control:

1. Follower churn

Instagram users may unfollow accounts for various reasons, affecting your overall reach. Maintaining a consistent posting schedule and engaging with your audience can help mitigate follower churn.

2. Seasonal trends

Certain industries or niches experience seasonal variations in engagement and reach. Recognize these patterns and adjust your content accordingly.

3. Platform glitches

Instagram occasionally experiences technical glitches that can affect reach. Monitor your account for any issues and report them to Instagram’s support if necessary.


Instagram reach can be influenced by a multitude of factors, ranging from platform changes and user actions to natural fluctuations. To combat low reach, it’s crucial to adapt to evolving trends, create engaging content, and monitor your analytics regularly. By staying proactive and responsive, you can improve your Instagram reach and maintain a thriving presence on the platform. Remember that building a strong Instagram presence takes time and effort, so patience and persistence are key.


Hi, my name is Marta. I am a content marketing specialist and copywriter with over 10 years of experience. On my blog I cover topics related to marketing, copywriting and blogging.

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